Woke up this morning and I was listening to the morning crew. They asked a question, "What would you do in an Economic Downturn?" Callers were calling and sharing their thoughts and views. A lady called saying that she will cycle to work to save on fuel and to get a great work out first thing in the morning. A guy called and said that we would car pool or even move to a neighbourhood closer to work. Another said she will become a vegetarian and consume less rice. A lot of them said that they will cut down on shopping for clothes, and electronics such as television, computers and so on.
The irony of it all, no one mentioned about reducing the usage of the mobile phones. I was reading this article and realised the power of mobile advertising as it is crucial to reaching its consumers in this economic downturn. Everyone is cutting down on all other expenses but none have thought about reducing the usage of a mobile phone. Hence, almost everyone owns a mobile phone and with registered users details, targeted mobile advertising will be able to take place.
SMS are affordable and maybe its the next best thing! Woo hoo...
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